The recently created “Monday Night Gaming With Verne” events where Verne Troyer meets his fans online playing Xbox Live and Playstation got off to an incredible start, filling up Verne Troyer’s friend lists to capacity in the first day! The Iconduit Team have had a blast creating and setting up the weekly episodes and connecting Verne to his massive fanbase. The weekly gaming sessions have created opportunities for Verne to talk one on one with his supporters in a atmosphere where they can have fun and work as a team, something very unique to online gaming.
It was two years ago that Iconduit created a place for the multitude of David Hasselhoff fans on the web. Since then www.davidhasselhoff.com has become the destination for nearly 23,000 regular members and over 100,000 monthly visitors to go for all the best Hoff news, events and shopping. In that time we have had a blast, created a new network reality show and made a lot of friends. Congratulations, Hoffspacers. Here’s to another 50!
Iconduit has created an launched an online store, blog and Facebook page for West Hollywood artisanal candle maker, Timothy Jay Candles. Timothy Jay Candles has an excellent reputation, an impressive celebrity client list and a Private Label service that supplies internationally recognized brands with their own candles. Now through Iconduit they have entered the digital world and its extraordinary candles are available online at www.timothyjaycandles.com. Visitors to the site can also read all about the world of fragrance candles from the man behind the brand, Timothy Jay Sullivan, at his blog where he gives a guided video tour of the studio and introduces visitors to the world of Timothy Jay. Iconduit helped Tim establish his goals, express his philosophy and create a site that reflects the excellence of his candles.
Business mogul and international fashion icon, Daymond John has published his latest book: The Brand Within: The Power of Branding from Birth to the Boardroom. The book is comprehensive examination of the methods used by the largest companies in the world in order to better brand themselves and accrue customer loyalty. It’s an incredibly exciting time to be a part of the Daymond John team as we help add best-selling author to Daymond’s extensive list of accomplishments.
Never underestimate the power of social media. It is an invaluable tool that allows companies to connect directly with their customers, get instant feedback, and create opportunities that may have been impossible before. In the video above, you will see two former contestants on ABC’s “The Shark Tank,” featuring Iconduit client Daymond John, describe how it was their Twitter following that ultimately led to the appearance on the show, which launched their product on to store shelves and restaurants across the U.S.
Iconduit knows how to utilize the power of social media in order to promote brands, whether that brand is yourself, or your BBQ sauce, we can help you achieve your goals.
Iconduit is proud to announce the launch of the newly redesigned DavidHasselhoff.com.
Harnessing the power of user-generated content within David Hasselhoff’s large fanbase, Iconduit, in conjunction with a few of David’s biggest fans, has created a website where fans of David’s are able to join, create profiles, interact, and discuss all things Hasselhoff. As a matter of fact, David is using feedback from his fans on the website in order to determine where he should take his act next!
Already with over 21,500 members in the site, David’s presence in the New Media world continues to grow daily, and because Iconduit firmly believes that our work in the New Media world is never done, we will constantly be searching for ways in which we can improve David’s site, and the content within.
Congratulations to fashion mogul, business guru and Iconduit client, Daymond John, on the completion of Season 1 of ABC’s Shark Tank. As one of the Sharks, Mr. John has helped the critically acclaimed new show, which lets budding entrepreneurs pitch their businesses in order to get investment in their companies, become a great success, and has attracted millions of viewers each week.The season finale airs February 5th on ABC at 9/8 Eastern, and full episodes of The Shark Tank are available on ABC.com Be sure to check out DaymondJohn.com and DisplayofPower.com for more news on Daymond John.
Iconduit is always looking into the latest ways of going viral and engaging an online audience. One way that has proved very popular recently is the “Flash Mob”. This is a group of people who show up in a public place and spontaneously break into a dance routine on mass. Joe, the Creative Director at Iconduit recently heard about one such event going on in LA to promote Janet Jackson’s new album and joined in to explore the process of creating these internet phenomena.After a series of rehearsals and some interesting lessons in the use of social networks and YouTube to co-ordinate such an event, the dance took place on Saturday and, dressed in a grey suit and tie like any other executive, Joe took part in two “flash mobs” at the Grove in LA. It was a great experience and a really useful way to see the power of the internet to bring people together to create something that gathers huge momentum on sites such as YouTube, promoting a cause. Joe is already buzzing with ideas as to how he can use this new found knowledge for the benefit of his clients. And here is the video if you want to check it out.
Iconduit, in conjunction with UK company, Never Odd Or Even, has launched an iPhone App for David Hasselhoff called Ask The Hoff. The app, which is available in the iTunes Store, has already proved to be popular and has won favourable reviews from fans and from the press with articles in the Northern Echo, Geek.com, and FierceMobileContent. Wes and Joe met with Paul Smith of Never Odd Or Even while he was twittering his way round the world (literally!!) to develop the app, which is a great example of one of the many ways that Iconduit creates New Media opportunities for our clients.
UK-based Teesdale Mercury News has published an article about Iconduit co-founder Joe Townley, and the unusual path that has brought him to the helm of the company. The piece focuses mainly on the strong relationship between Joe and one of Iconduit’s “larger than life” clients, David Hasselhoff, but it also outlines the power of using social media to reach a worldwide audience, and creating opportunities that just a short time ago may have been impossible.