It was a great week shooting the second season of the ABC hit Shark Tank with our client, Daymond John. The Sharks were joined this year by guest Sharks, Mark Cuban and Jeff Foxworthy. Very excited for the show to start again.Iconduit continues to develop innovative new strategies and ideas for clothing mogul and branding guru Daymond and is focussing on harnessing Daymond’s amazing network and relationships to create great new TV shows.

It’s great to see two of our favorite clients, David Hasselhoff and Verne Troyer hanging out together and helping a great cause at the Audi Best Buddies Challenge at Hearst Castle. Thanks for sending this in David…

The recently created “Monday Night Gaming With Verne” events where Verne Troyer meets his fans online playing Xbox Live and Playstation got off to an incredible start, filling up Verne Troyer’s friend lists to capacity in the first day! The Iconduit Team have had a blast creating and setting up the weekly episodes and connecting Verne to his massive fanbase. The weekly gaming sessions have created opportunities for Verne to talk one on one with his supporters in a atmosphere where they can have fun and work as a team, something very unique to online gaming.

It was two years ago that Iconduit created a place for the multitude of David Hasselhoff fans on the web. Since then www.davidhasselhoff.com has become the destination for nearly 23,000 regular members and over 100,000 monthly visitors to go for all the best Hoff news, events and shopping. In that time we have had a blast, created a new network reality show and made a lot of friends. Congratulations, Hoffspacers. Here’s to another 50!

Business mogul and international fashion icon, Daymond John has published his latest book: The Brand Within: The Power of Branding from Birth to the Boardroom. The book is  comprehensive examination of the methods used by the largest companies in the world in order to better brand themselves and accrue customer loyalty. It’s an incredibly exciting time to be a part of the Daymond John team as we help add best-selling author to Daymond’s extensive list of accomplishments. 

Never underestimate the power of social media. It is an invaluable tool that allows companies to connect directly with their customers, get instant feedback, and create opportunities that may have been impossible before. In the video above, you will see two former contestants on ABC’s “The Shark Tank,”  featuring Iconduit client Daymond John, describe how it was their Twitter following that ultimately led to the appearance on the show, which launched their product on to store shelves and restaurants across the U.S.

Iconduit knows how to utilize the power of social media in order to promote brands, whether that brand is yourself, or your BBQ sauce, we can help you achieve your goals.

Iconduit is proud to announce the launch of the newly redesigned DavidHasselhoff.com.

Harnessing the power of user-generated content within David Hasselhoff’s large fanbase, Iconduit, in conjunction with a few of David’s biggest fans, has created a website where fans of David’s are able to join, create profiles, interact, and discuss all things Hasselhoff. As a matter of fact, David is using feedback from his fans on the website in order to determine where he should take his act next!

Already with over 21,500 members in the site, David’s presence in the New Media world continues to grow daily, and because Iconduit firmly believes that our work in the New Media world is never done, we will constantly be searching for ways in which we can improve David’s site, and the content within.

Click here to visit the new DavidHasselhoff.com.

Iconduit is always looking into the latest ways of going viral and engaging an online audience. One way that has proved very popular recently is the “Flash Mob”. This is a group of people who show up in a public place and spontaneously break into a dance routine on mass. Joe, the Creative Director at Iconduit recently heard about one such event going on in LA to promote Janet Jackson’s new album and joined in to explore the process of creating these internet phenomena.After a series of rehearsals and some interesting lessons in the use of social networks and YouTube to co-ordinate such an event, the dance took place on Saturday and, dressed in a grey suit and tie like any other executive, Joe took part in two “flash mobs” at the Grove in LA. It was a great experience and a really useful way to see the power of the internet to bring people together to create something that gathers huge momentum on sites such as YouTube, promoting a cause. Joe is already buzzing with ideas as to how he can use this new found knowledge for the benefit of his clients. And here is the video if you want to check it out.

Iconduit, in conjunction with  UK company, Never Odd Or Even, has launched an iPhone App for David Hasselhoff called Ask The Hoff. The app, which is available in the iTunes Store, has already proved to be popular and has won favourable reviews from fans and from the press with articles in the Northern Echo, Geek.com, and FierceMobileContent. Wes and Joe met with Paul Smith of Never Odd Or Even while he was twittering his way round the world (literally!!) to develop the app, which is a great example of one of the many ways that Iconduit creates New Media opportunities for our clients.

Verne Troyer, made famous by his role as Mini-Me in Mike Myers’ Austin Powers and star of Terry Gilliam’s new film, The Imaginarium of Dr Parnassus, has signed with Iconduit to create and build his New Media presence. The site will feature blogging, a social network, and photos and videos from Verne as he travels all around the world.Check out VerneTroyer.com to see what happens!