Iconduit has successfully transitioned David Hasselhoff’s video blog onto television screens around the world. Scott Mills, the leading DJ on the UK’s BBC Radio 1, was entertained by David’s ground-breaking social networking site HoffSpace and mentioned it on air. Careful traffic monitoring ensured that Iconduit noticed this upsurge in traffic and worked to develop this relationship.

David subsequently appeared on Scott’s show and rekindled a relationship that had begun when Scott had pushed David’s song Jump In My Car to #3 in the UK charts. When Scott was coming to LA, he wanted to hang out with David, so he called Joe Townley, Iconduit’s creative director, who organised a wild night on the town for Scott with David, on the condition that it would be filmed and appear on HoffSpace. TV producers from Summer Films and Living TV in London saw the footage and thought it would make an excellent TV show.

Having helped create the original, Joe was brought in as a producer and, after a very intensive weekend of filming that involved wild partying in Vegas, private jets, jet skis, barbecues and an amazing performance by David’s daughters, The Hoff: When Scott Came To Stay was created. It will air on April 6th on Living TV in the UK.

Everybody encounters New or Social Media throughout their day.  Do you use Facebook?  That’s Social Media.  Are you a Twitter addict like me? Also Social Media.  Watched anything on YouTube?  Yep, that’s Social Media, too.  So while we’re all pretty much addicted to one form or another, many of these platforms have had a problem figuring out how to actually make money.  Twitter and Facebook don’t actually have a business model; as a matter of fact, Twitter had a competition to see who could submit the best way to monetize their platform.  As our economy gets worse and worse and people turn away from “traditional” communication channels because they’re often too expensive, New Media is going to see quite a surge.  Therefore these companies are going to have to come up with viable business models in order to capitalize on their users increasing needs.Already, companies that have shied away from using online advertising are jumping on board because they are beginning to recognize the vast numbers of people they can reach and that they can create a truly interactive experience for their customers, which often helps create brand loyalty.  Here at Iconduit, we believe that customer loyalty and brand recognition are the cornerstones of good business, but also that any website we run or create should generate revenue.  So as 2009 and Social Media take off, Iconduit  will continue to find new and innovative ways to help our clients maximize their returns while being conscious of their standing amongst their customers and their own economic situation.

Iconduit will launch Lisa Rinna’s new sites in early December.  It will manage her personal blog and website, her e-commerce site for Belle Gray, and her brand new social network, Cafe Belle Gray.  There will be tons of interactive content; everything from videos, to blogs, to chat, to exclusive live broadcasts directly to the site. Lisa will be dishing out personalized fashion tips on a regular basis and the site will be the source for celebrity gossip and fashion advice.

Stop by Belle Gray during or after the second week of December to see the results!

If you’re the parent of a teenage child, you’ve probably spent a good portion of your time worrying about how often and how long they seem to be online. They always seem to be texting, IMing, playing on Facebook, Myspace, or some other social networking site you’ve never heard of and you wonder what they’re actually doing. According to a study by the MacArthur Foundation entitled “Living and Learning with New Media” and published Wednesday in the New York Times, they’re doing exactly what they say they’re doing and it’s not a bad thing.

“It may look as though kids are wasting a lot of time hanging out with new media, whether it’s on MySpace or sending instant messages,” said Mizuko Ito, lead researcher on the study.” “But their participation is giving them the technological skills and literacy they need to succeed in the contemporary world. They’re learning how to get along with others, how to manage a public identity, how to create a home page.”

The study also found that: “New media allow for a degree of freedom and autonomy for youth that is less apparent in a classroom setting. Youth respect one another’s authority online, and they are often more motivated to learn from peers than from adults.”

So while it’s probably still advisable to know what your kids are up to, you don’t have to worry quite as much while they’re online. They’re learning new things, exchanging ideas, and engaging in a truly new social experience.

Read the full article here.

Lisa Rinna, star of Days of Our Lives, Melrose Place, Dancing with the Stars and the host of TV Guide’s Red Carpet Coverage has signed with Iconduit. Both her retail site, www.bellegray.com (co-founded with husband Harry Hamlin) and her official website, www.lisarinna.com will come under the Iconduit umbrella in what is sure to be an advantageous partnership.

John Bell is employed by Ogilvy PR; one of the world’s largest PR firms. He heads up the Ogilvy 360 Digital Influence team, which is committed to bringing their clients the best and most innovative Marketing and PR strategies to be found. John Bell is recognized as an expert on social marketing and is an adjunct professor at Hopkins University. In his July 6, 2008 blog entry, he had nothing but praise for Iconduit and HoffSpace:

“This is a great example of a performer taking the bull by the horns and managing their ‘brand.’ I don’t know how much credit to give to David or to the company that discreetly advertises on the site - iconduit - as a media agency for iconic talent, which David definitely qualifies for.”

The launch of www.davidhasselhoff.com, Iconduit’s new social networking site devoted to superstar David Hasselhoff and his fans, has attracted considerable attention.  It is one of the first social networking sites dedicated solely to a specific interest group and constructed for that purpose.

“The Hoff has effectively put economists, physicists, his fellow acting community and world-class athletes to shame by hatching this ingenious idea for a forum — a ’social networking’ site — where fans of Himself can congregate to exchange Hoff stories, share varying degrees of Hoff-mania and, under the rubric of a love for all things Hasselhoffian, ‘make the world a better place,’” says Liz Kelly at the Washington Post.

With over ten thousand of users in its first few weeks, the sky is the limit for HoffSpace.

See Also:

Fox News

NYMag.com

Iconduit Creates HoffSpace
June 30, 2008
Iconduit is proud to announce the completion of David Hasselhoff’s new website, www.hasselhoff.com. In addition, Iconduit, www.iconduit.biz, has also finished developing David Hasselhoff’s Official Social Network, www.davidhasselhoff.com termed “HoffSpace”. A social network comparable to MySpace and Facebook. Fans and friends from around the world can come together, socialize and chat. Please visit www.iconduit.biz, www.hasselhoff.com and www.davidhasselhoff.com for more information.