Timothy J. Sullivan has had a long history working with fragrances. Most of his career in advertising centered on the development and marketing of fragrances, cosmetics and related products; his first “gig”, fresh from the army, was at Avon Products in New York where he was Assistant to the Director of Advertising. Chosen for Avon’s in-house fragrance panels, his “nose” was considered “too sophisticated” so his opinions of a fragrances being tested usually meant those selections would never reach the mass market.