Iconduit is always looking into the latest ways of going viral and engaging an online audience. One way that has proved very popular recently is the “Flash Mob”. This is a group of people who show up in a public place and spontaneously break into a dance routine on mass. Joe, the Creative Director at Iconduit recently heard about one such event going on in LA to promote Janet Jackson’s new album and joined in to explore the process of creating these internet phenomena.After a series of rehearsals and some interesting lessons in the use of social networks and YouTube to co-ordinate such an event, the dance took place on Saturday and, dressed in a grey suit and tie like any other executive, Joe took part in two “flash mobs” at the Grove in LA. It was a great experience and a really useful way to see the power of the internet to bring people together to create something that gathers huge momentum on sites such as YouTube, promoting a cause. Joe is already buzzing with ideas as to how he can use this new found knowledge for the benefit of his clients. And here is the video if you want to check it out.