It was two years ago that Iconduit created a place for the multitude of David Hasselhoff fans on the web. Since then www.davidhasselhoff.com has become the destination for nearly 23,000 regular members and over 100,000 monthly visitors to go for all the best Hoff news, events and shopping. In that time we have had a blast, created a new network reality show and made a lot of friends. Congratulations, Hoffspacers. Here’s to another 50!

Iconduit has successfully transitioned David Hasselhoff’s video blog onto television screens around the world. Scott Mills, the leading DJ on the UK’s BBC Radio 1, was entertained by David’s ground-breaking social networking site HoffSpace and mentioned it on air. Careful traffic monitoring ensured that Iconduit noticed this upsurge in traffic and worked to develop this relationship.

David subsequently appeared on Scott’s show and rekindled a relationship that had begun when Scott had pushed David’s song Jump In My Car to #3 in the UK charts. When Scott was coming to LA, he wanted to hang out with David, so he called Joe Townley, Iconduit’s creative director, who organised a wild night on the town for Scott with David, on the condition that it would be filmed and appear on HoffSpace. TV producers from Summer Films and Living TV in London saw the footage and thought it would make an excellent TV show.

Having helped create the original, Joe was brought in as a producer and, after a very intensive weekend of filming that involved wild partying in Vegas, private jets, jet skis, barbecues and an amazing performance by David’s daughters, The Hoff: When Scott Came To Stay was created. It will air on April 6th on Living TV in the UK.

John Bell is employed by Ogilvy PR; one of the world’s largest PR firms. He heads up the Ogilvy 360 Digital Influence team, which is committed to bringing their clients the best and most innovative Marketing and PR strategies to be found. John Bell is recognized as an expert on social marketing and is an adjunct professor at Hopkins University. In his July 6, 2008 blog entry, he had nothing but praise for Iconduit and HoffSpace:

“This is a great example of a performer taking the bull by the horns and managing their ‘brand.’ I don’t know how much credit to give to David or to the company that discreetly advertises on the site - iconduit - as a media agency for iconic talent, which David definitely qualifies for.”

The launch of www.davidhasselhoff.com, Iconduit’s new social networking site devoted to superstar David Hasselhoff and his fans, has attracted considerable attention.  It is one of the first social networking sites dedicated solely to a specific interest group and constructed for that purpose.

“The Hoff has effectively put economists, physicists, his fellow acting community and world-class athletes to shame by hatching this ingenious idea for a forum — a ’social networking’ site — where fans of Himself can congregate to exchange Hoff stories, share varying degrees of Hoff-mania and, under the rubric of a love for all things Hasselhoffian, ‘make the world a better place,’” says Liz Kelly at the Washington Post.

With over ten thousand of users in its first few weeks, the sky is the limit for HoffSpace.

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