Iconduit has created an launched an online store, blog and Facebook page for West Hollywood artisanal candle maker, Timothy Jay Candles. Timothy Jay Candles has an excellent reputation, an impressive celebrity client list and a Private Label service that supplies internationally recognized brands with their own candles. Now through Iconduit they have entered the digital world and its extraordinary candles are available online at www.timothyjaycandles.com. Visitors to the site can also read all about the world of fragrance candles from the man behind the brand, Timothy Jay Sullivan, at his blog where he gives a guided video tour of the studio and introduces visitors to the world of Timothy Jay. Iconduit helped Tim establish his goals, express his philosophy and create a site that reflects the excellence of his candles.

Business mogul and international fashion icon, Daymond John has published his latest book: The Brand Within: The Power of Branding from Birth to the Boardroom. The book is  comprehensive examination of the methods used by the largest companies in the world in order to better brand themselves and accrue customer loyalty. It’s an incredibly exciting time to be a part of the Daymond John team as we help add best-selling author to Daymond’s extensive list of accomplishments. 

Never underestimate the power of social media. It is an invaluable tool that allows companies to connect directly with their customers, get instant feedback, and create opportunities that may have been impossible before. In the video above, you will see two former contestants on ABC’s “The Shark Tank,”  featuring Iconduit client Daymond John, describe how it was their Twitter following that ultimately led to the appearance on the show, which launched their product on to store shelves and restaurants across the U.S.

Iconduit knows how to utilize the power of social media in order to promote brands, whether that brand is yourself, or your BBQ sauce, we can help you achieve your goals.

Iconduit is proud to announce the launch of the newly redesigned DavidHasselhoff.com.

Harnessing the power of user-generated content within David Hasselhoff’s large fanbase, Iconduit, in conjunction with a few of David’s biggest fans, has created a website where fans of David’s are able to join, create profiles, interact, and discuss all things Hasselhoff. As a matter of fact, David is using feedback from his fans on the website in order to determine where he should take his act next!

Already with over 21,500 members in the site, David’s presence in the New Media world continues to grow daily, and because Iconduit firmly believes that our work in the New Media world is never done, we will constantly be searching for ways in which we can improve David’s site, and the content within.

Click here to visit the new DavidHasselhoff.com.

Congratulations to fashion mogul, business guru and Iconduit client, Daymond John, on the completion of Season 1 of ABC’s Shark Tank. As one of the Sharks, Mr. John has helped the critically acclaimed new show, which lets budding entrepreneurs pitch their businesses in order to get investment in their companies, become a great success, and has attracted millions of viewers each week.The season finale airs February 5th on ABC at 9/8 Eastern, and full episodes of The Shark Tank are available on ABC.com Be sure to check out DaymondJohn.com and DisplayofPower.com for more news on Daymond John.

Iconduit is always looking into the latest ways of going viral and engaging an online audience. One way that has proved very popular recently is the “Flash Mob”. This is a group of people who show up in a public place and spontaneously break into a dance routine on mass. Joe, the Creative Director at Iconduit recently heard about one such event going on in LA to promote Janet Jackson’s new album and joined in to explore the process of creating these internet phenomena.After a series of rehearsals and some interesting lessons in the use of social networks and YouTube to co-ordinate such an event, the dance took place on Saturday and, dressed in a grey suit and tie like any other executive, Joe took part in two “flash mobs” at the Grove in LA. It was a great experience and a really useful way to see the power of the internet to bring people together to create something that gathers huge momentum on sites such as YouTube, promoting a cause. Joe is already buzzing with ideas as to how he can use this new found knowledge for the benefit of his clients. And here is the video if you want to check it out.

Iconduit, in conjunction with  UK company, Never Odd Or Even, has launched an iPhone App for David Hasselhoff called Ask The Hoff. The app, which is available in the iTunes Store, has already proved to be popular and has won favourable reviews from fans and from the press with articles in the Northern Echo, Geek.com, and FierceMobileContent. Wes and Joe met with Paul Smith of Never Odd Or Even while he was twittering his way round the world (literally!!) to develop the app, which is a great example of one of the many ways that Iconduit creates New Media opportunities for our clients.

UK-based Teesdale Mercury News has published an article about Iconduit co-founder Joe Townley, and the unusual path that has brought him to the helm of the company. The piece focuses mainly on the strong relationship between Joe and one of Iconduit’s “larger than life” clients, David Hasselhoff, but it also outlines the power of using social media to reach a worldwide audience, and creating opportunities that just a short time ago may have been impossible.

Read the entire article here - www.teesdalemercury.co.uk/teesdale-news/, and see David Hasselhoff’s social networking site here - www.davidhasselhoff.com.

Iconduit has successfully transitioned David Hasselhoff’s video blog onto television screens around the world. Scott Mills, the leading DJ on the UK’s BBC Radio 1, was entertained by David’s ground-breaking social networking site HoffSpace and mentioned it on air. Careful traffic monitoring ensured that Iconduit noticed this upsurge in traffic and worked to develop this relationship.

David subsequently appeared on Scott’s show and rekindled a relationship that had begun when Scott had pushed David’s song Jump In My Car to #3 in the UK charts. When Scott was coming to LA, he wanted to hang out with David, so he called Joe Townley, Iconduit’s creative director, who organised a wild night on the town for Scott with David, on the condition that it would be filmed and appear on HoffSpace. TV producers from Summer Films and Living TV in London saw the footage and thought it would make an excellent TV show.

Having helped create the original, Joe was brought in as a producer and, after a very intensive weekend of filming that involved wild partying in Vegas, private jets, jet skis, barbecues and an amazing performance by David’s daughters, The Hoff: When Scott Came To Stay was created. It will air on April 6th on Living TV in the UK.

Everybody encounters New or Social Media throughout their day.  Do you use Facebook?  That’s Social Media.  Are you a Twitter addict like me? Also Social Media.  Watched anything on YouTube?  Yep, that’s Social Media, too.  So while we’re all pretty much addicted to one form or another, many of these platforms have had a problem figuring out how to actually make money.  Twitter and Facebook don’t actually have a business model; as a matter of fact, Twitter had a competition to see who could submit the best way to monetize their platform.  As our economy gets worse and worse and people turn away from “traditional” communication channels because they’re often too expensive, New Media is going to see quite a surge.  Therefore these companies are going to have to come up with viable business models in order to capitalize on their users increasing needs.Already, companies that have shied away from using online advertising are jumping on board because they are beginning to recognize the vast numbers of people they can reach and that they can create a truly interactive experience for their customers, which often helps create brand loyalty.  Here at Iconduit, we believe that customer loyalty and brand recognition are the cornerstones of good business, but also that any website we run or create should generate revenue.  So as 2009 and Social Media take off, Iconduit  will continue to find new and innovative ways to help our clients maximize their returns while being conscious of their standing amongst their customers and their own economic situation.